Lime Crime was birthed out of a desire to mix Deere’s passions and business ideas. Deere loved beauty and beauty tips; she felt that people were not living up to their full mark without having the products that she had in mind. As a result, she envisioned new products that would satisfy the market. With time, these were developed into a business idea; Lime Crime. Although there were many cosmetic companies, Deere’s Lime Crime stands out for it is centered on bright hued colors, which many producers shied away from. These match with Doe Deere’s brand as she is always wearing colored hair, face, and clothes. Moreover, her products have gained popularity because they are cruelty-free. Despite the fact that passions many times birth business sides, it is vital to note that not every passion can result in a successful business venture.
Other than passion, coming up with an appropriate business plan is ideal for one’s business venture to succeed. A business plan ensures that you do not start a business before putting all that is required together. Moreover, a business plan is also a requirement when you are seeking financial help from banks and investors as they use it to determine if your business is viable and worth supporting.
Lime Crime and Doe Deere
Although Doe Deere was born in Russia, she was raised in New York. From an early age, Deere says that she was always an artistic child who loved to play with colors and pencils. She confesses that she would put as much color on herself as possible using her mom’s makeup. Moreover, she also used accessories and clothes to achieve the same objective.
Doe Deere believes in supporting other women find their voice and support their ambitions. Consequently, she speaks in many functions such as Vegas Nay’s Star dust tour just to empower the woman. Deere also loves mentoring other women who would like to start their business ventures, and she welcomes them for advice using her Instagram page.
Deere says that although the idea of Lime Crime was birthed in 2004, she launched it in 2008. She has since then run the business successfully with the help of her well-qualified staff. Doe Deere’s work day varies significantly: In some days she is designing and coming up with new products, on others she is doing marketing on social media, while on others days she is out mentoring people.
Visit http://www.doedeere.com/ to learn more.