As Luiz Carlos Trabuco Steps Down From CEO, What Is In Store For Bradesco?

Major changes are coming to Bradesco, Brazil’s largest bank. A number of personnel changes at the highest level have been announced by the banking giant, starting with the departure of longtime chairman Lazaro Brandao. Brandao has worked for the company for an incredible 75 years, first coming to the firm while Europe was still in the grips of World War II. Over the course of his career, he was served in almost every executive role available at the firm, including that of CEO, and has overseen a period of the most spectacular growth of, perhaps, any company in Brazilian history.

Even as Brandao approached the age of 92, many stakeholders in the firm are feeling nervous about his departure. Such is the stature of the man that many can hardly imagine the firm without his presence. But Brandao has diligently reassured them that his successor, Luiz Carlos Trabuco, the firm’s current CEO, is the best man for the job to be found. In a recent press conference, Brandao stated that he and Trabuco see eye to eye on an uncanny number of issues, and both men share a basically common vision for the bank, its role to shareholders and its responsibility to the country of Brazil.

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Trabuco and Brandao both see technology as key

It has been noted by Trabuco himself that, of the bank’s approximately 27 million employees, 13 million are effectively technologically illiterate or have no access to internet connectivity. Despite the massive gains that the Brazilian economy has experienced over the last 20 years and the huge increases of the standard of living, including the near total eradication from the country of extreme poverty, there are still an inordinate number of Brazilians who cannot use or cannot access the internet.

Trabuco and Brandao have both made great hay of this fact, citing their own past efforts to get Brazilians, their customers in particular, online. At 67 and 91 years old, respectively, Trabuco and Brandao would, perhaps, seem odd emissaries for the adoption of cutting-edge technology. Yet Brandao himself was the main driver of Bradesco’s early online banking rollouts in the mid-1990s. In fact, the firm was one of the first in Latin America to have a fully operational online banking platform.

Since then, the bank has continued to be a leader in the development of technological solutions. Trabuco himself has been a major proponent of adopting and adapting technology for the bank’s purposes. One of the main reasons for the acquisition of HSBC Brazil was the firm’s technological infrastructure and human IT capital. Both men have repeatedly stated that the bank’s future will hinge on how well and how fast it is able to innovate and bring to market tech solutions that create value for its customers.

But all of the talk about the 13 million Bradesco customers without internet access and the threat that such disconnectivity presents not only to the bank, but to the country of Brazil as a whole, has led some to speculate that major interventions by the bank may be at hand. There has been talk that a plan may be in the works to get all of those customers online through the provision of internet-capable mobile devices according to crunchbase.com. No word has been available, as of press time, of if or when this program may materialize.

In the meantime, Trabuco will need to appoint his successor. Most of the smart money is zeroing in on Mauricio Minas as being the most likely candidate to step into the C-suite. The 57 year old chief technology officer has been instrumental in the bank’s continued innovation in technology.

Learn more about Luiz Carlos Trabuco: https://www.istoedinheiro.com.br/o-bradesco-de-brandao-trabuco/

Igor Cornelsen Knew the Right Moves to Make

Igor S. Cornelsen is a businessman. He knows a lot about the business world and what it means to be the best that he can be. He knows how to make good investments and that has paid off for him.

Since he knew what he was doing from the beginning, he was also prepared for all the positive things that came as a result of his career. He knew what it took to make a lot of money so he continued to do it because he was a positive person. Since he knew what he needed to do, Igor Cornelsen was confident he could make money in the future.

As a Brazilian investor, Cornelsen has taken advantage of all the things Brazil has to offer. He has also navigated the waters of investing in the different things that are going on in Brazil. He has taken advantage of the economy.

When Igor S. Cornelsen was first starting out as an investor, he took the time to learn more about investing and what it would mean to him in the future. He has always tried his best to make sure people understand he is doing what he can to be successful.

Since Igor Cornelsen has tried his best to make things better for all the people who he works with, he has given them the opportunities they need to experience more out of the situations they are in. It is what has given him the chance to experience more in his own life.

Igor Cornelsen likes to help people since he is now able to do so. Read more: Igor Cornelsen fala sobre os bancos brasileiros e o que fazer antes de investor

For years, Cornelsen has learned the right way to invest. He likes to show people what they can get from different situations similar to what he did in the beginning of his career.

While things have not always been easy for Cornelsen, they have been something he can be proud of. he likes to make sure he is doing everything the right way no matter what. All of this gives him the inspiration he needs to keep working hard and making money through his investments.

Learn more about Igor Cornelson: https://about.me/igorcornelsen1

Talk Fusion Helps With the Marketing of a Rebrand

Huffington Post has been rebranded and is now known as simply Huffpost. In order to make sure that any rebranding is successful, it has to be followed by marketing efforts so that customers do not become confused. Talk Fusion CEO Bob Reina is heavily involved with marketing. It is fitting that he is involved because he is a regular contributor to the publisher. He has written a lot about the topic of marketing and Talk Fusion. Therefore, he has the opportunity to show how well it works for the publisher. The good news is that he has shown it to be very effective.

 

Marketing is one of the most important aspects of any business of any size. Without marketing, all of the business would eventually die out. Many business owners may find marketing to be very hard and tricky. However, those who know the channels to go through will have an easy time marketing. One thing that can be said about marketing is that it is a social endeavor and is meant to bring forth awareness of the company that is being marketed. Another thing with marketing is that this is the chance to build a good image of the company that is going to attract customers.

 

Online, it can be very hard to market with images, especially with email. Talk Fusion makes it easier to communicate the images that they want to use to the customers that are on their email list. One of the reasons that images and video is very important to marketing is that customers need to see what is being marketed to them so that they will be able to know whether or not the product is going to be beneficial to them. Talk Fusion solves this problem for the online marketing customer who is trying to get his business off the ground. Learn more: http://www.huffingtonpost.com/author/bobreinatalkfusion-704