The Fabletics brand has been on the lips of many active people since the company was launched in 2013 as a direct challenger to the omnipresent Amazon in the fashion activewear sector of retailing. Unlike Amazon, Fabletics has been looking to explore the latest trends in marketing which have grown up around many Online retailers who have noticed the power of their customers in driving up sales and improving the search engine performance of a brand; the fact founding Fabletics founding partners, Don Ressler and Adam Goldenberg report the company has reached revenues in excess of $235 million since being launched in testament to the strength of this fledgling company.
One way the brand which boasts Kate Hudson as a founding partner and brand ambassador has been changing the way marketing is completed Online is by identifying the top ways customers can play a role in the advertising of the Fabletics business. Much of the focus is placed in Hudson herself but the strength of customer reviews also plays a role in the development of the brand as a leading subscription-based retailer focusing sales on the Internet.
Across the course of the life of Fabletics, Don Ressler and Adam Goldenberg have been including increasing numbers of customer reviews on its Website linked directly to the products being sold. This is a popular strategy for many Internet-based retailers who have seen sales increase by an average of 70 percent when customer reviews are included with product information. Now the main challenger to the dominance of Amazon, Fabletics has become a major force in the retail industry based on the high position achieved on search engines based n the inclusion of customer reviews providing four and five-star ratings for the products of the company.
Marketing has been made remarkably easy for the Fabletics brand based on the image of “Almost Famous” actress Kate Hudson who uses her own social media accounts to bring news of the latest in Fabletics products. Unlike many brand ambassadors, it is easy to see Hudson actually using the products she is a spokesperson for and is often seen in her own social media posts wearing the activewear produced by Fabletics.
The brand has had a major influence on the direction the career of Kate Hudson looks to be taking. The actress daughter of Goldie Hawn still sees herself as a performer above all else but recently revealed her interest in business has been piqued by her association with Fabletics. Formed under the TechStyle umbrella group, Fabletics and Kate Hudson have made an instant connection with customers who feel they are receiving the same products they see one of the top Hollywood actresses wearing on a regular basis.