The Legacy Of The Outgoing President Of Bradesco Bank, Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi was born into a family of professional bankers on 6th October in 1951, in Marilia, Sao Paulo, Brazil. He then graduated from Sao Paulo school of philosophy, science, and literature and later did his postgraduate from Fundacao School of sociology and politics.

His banking career
Mr. Trabuco launched his career in banking at Bradesco bank SA in 1984 April, working as a clerk. He later held several leadership posts where he gained immense experience as a leader and businessperson. In 1984 January, he took over the position of the Department Director in the marketing department, in 1998 March, he was appointed the Managing Officer, and in 1999 march, he took the Executive Vice President seat. In 2003, Trabuco was appointed to head the ailing insurance and pensions division of the bank.

Luiz Carlos Trabuco Cappi also heads other branches and sections of Bradesco organizations. He serves as a Managing Body Member and Director of Fundacao Bradesco, and still a Member of the Board of Directors and Managing Director of the Institute of Digestive System and Nutrition Disease Foundation. Apart from all these positions, Luiz Carlos Trabuco Cappi is a sitting Board Member of the Board of directors of the Brazilian Bank Federation, Fundo Garantidor de Creditos – FCG Member, and still the Member of Honourable Council ANSP just to mention a few.

What He Has Done for Bradesco
Mr. Trabuco Cappi has served at Bradesco bank very diligently as the Chief Executive Officer in the past ten years since he became one of the high leveled executives from 2009. He has worked for the organization very well throughout his career when he started working in 1969. When he was the president of Bradesco Seguros, he made sure the insurance wedge of the company grew from 23 percent to 25 percent of the entire market growth in the whole Brazil, one of the most populated countries in the world.

His achievements
He managed to help Bradesco in acquiring the Brazilian branch of HSBC for 5.2 million dollars, which was a very careful and calculated move, due to the fact that the institution was losing its dominance to their rivals. This brought Bradesco back to its leading position, gaining back its dominance, and even beating up its very close rival, ItauUnibanco. Luiz Carlos Trabuco Cappi earned a legacy that will always remain present in Brazil and the world at large.

Succession at the bank
After working diligently for the lender for 47 years, Luiz was honored by the former chairman, Lazaro Brandao by appointing him as his successor. In his speech, Mr. Brandao congratulated Luiz for the success that he has achieved while working for Bradesco bank. Brandao noted that he was pleased to see Mr. Trabuco grow from a bank clerk to become the chairman of the second largest bank in Latin America. His post as the president of the bank was taken by Octavio de Lazari who served as the CEO of the pensions and insurance division of the bank.

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