The Legacy Of The Outgoing President Of Bradesco Bank, Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi was born into a family of professional bankers on 6th October in 1951, in Marilia, Sao Paulo, Brazil. He then graduated from Sao Paulo school of philosophy, science, and literature and later did his postgraduate from Fundacao School of sociology and politics.

His banking career
Mr. Trabuco launched his career in banking at Bradesco bank SA in 1984 April, working as a clerk. He later held several leadership posts where he gained immense experience as a leader and businessperson. In 1984 January, he took over the position of the Department Director in the marketing department, in 1998 March, he was appointed the Managing Officer, and in 1999 march, he took the Executive Vice President seat. In 2003, Trabuco was appointed to head the ailing insurance and pensions division of the bank.

Luiz Carlos Trabuco Cappi also heads other branches and sections of Bradesco organizations. He serves as a Managing Body Member and Director of Fundacao Bradesco, and still a Member of the Board of Directors and Managing Director of the Institute of Digestive System and Nutrition Disease Foundation. Apart from all these positions, Luiz Carlos Trabuco Cappi is a sitting Board Member of the Board of directors of the Brazilian Bank Federation, Fundo Garantidor de Creditos – FCG Member, and still the Member of Honourable Council ANSP just to mention a few.

What He Has Done for Bradesco
Mr. Trabuco Cappi has served at Bradesco bank very diligently as the Chief Executive Officer in the past ten years since he became one of the high leveled executives from 2009. He has worked for the organization very well throughout his career when he started working in 1969. When he was the president of Bradesco Seguros, he made sure the insurance wedge of the company grew from 23 percent to 25 percent of the entire market growth in the whole Brazil, one of the most populated countries in the world.

His achievements
He managed to help Bradesco in acquiring the Brazilian branch of HSBC for 5.2 million dollars, which was a very careful and calculated move, due to the fact that the institution was losing its dominance to their rivals. This brought Bradesco back to its leading position, gaining back its dominance, and even beating up its very close rival, ItauUnibanco. Luiz Carlos Trabuco Cappi earned a legacy that will always remain present in Brazil and the world at large.

Succession at the bank
After working diligently for the lender for 47 years, Luiz was honored by the former chairman, Lazaro Brandao by appointing him as his successor. In his speech, Mr. Brandao congratulated Luiz for the success that he has achieved while working for Bradesco bank. Brandao noted that he was pleased to see Mr. Trabuco grow from a bank clerk to become the chairman of the second largest bank in Latin America. His post as the president of the bank was taken by Octavio de Lazari who served as the CEO of the pensions and insurance division of the bank.

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As Luiz Carlos Trabuco Steps Down From CEO, What Is In Store For Bradesco?

Major changes are coming to Bradesco, Brazil’s largest bank. A number of personnel changes at the highest level have been announced by the banking giant, starting with the departure of longtime chairman Lazaro Brandao. Brandao has worked for the company for an incredible 75 years, first coming to the firm while Europe was still in the grips of World War II. Over the course of his career, he was served in almost every executive role available at the firm, including that of CEO, and has overseen a period of the most spectacular growth of, perhaps, any company in Brazilian history.

Such is the stature of the man that many can hardly imagine the firm without his presence. But Brandao has diligently reassured them that his successor, Luiz Carlos Trabuco, the firm’s current CEO, is the best man for the job to be found. In a recent press conference, Brandao stated that he and Trabuco see eye to eye on an uncanny number of issues, and both men share a basically common vision for the bank, its role to shareholders and its responsibility to the country of Brazil.


Trabuco and Brandao both see technology as key

It has been noted by Trabuco himself that, of the bank’s approximately 27 million employees, 13 million are effectively technologically illiterate or have no access to internet connectivity. Despite the massive gains that the Brazilian economy has experienced over the last 20 years and the huge increases of the standard of living, including the near total eradication from the country of extreme poverty, there are still an inordinate number of Brazilians who cannot use or cannot access the internet.

Trabuco and Brandao have both made great hay of this fact, citing their own past efforts to get Brazilians, their customers in particular, online. At 67 and 91 years old, respectively, Trabuco and Brandao would, perhaps, seem odd emissaries for the adoption of cutting-edge technology. Yet Brandao himself was the main driver of Bradesco’s early online banking rollouts in the mid-1990s. In fact, the firm was one of the first in Latin America to have a fully operational online banking platform.

Since then, the bank has continued to be a leader in the development of technological solutions. Trabuco himself has been a major proponent of adopting and adapting technology for the bank’s purposes. One of the main reasons for the acquisition of HSBC Brazil was the firm’s technological infrastructure and human IT capital. Both men have repeatedly stated that the bank’s future will hinge on how well and how fast it is able to innovate and bring to market tech solutions that create value for its customers.

But all of the talk about the 13 million Bradesco customers without internet access and the threat that such disconnectivity presents not only to the bank, but to the country of Brazil as a whole, has led some to speculate that major interventions by the bank may be at hand. There has been talk that a plan may be in the works to get all of those customers online through the provision of internet-capable mobile devices according to No word has been available, as of press time, of if or when this program may materialize.

In the meantime, Trabuco will need to appoint his successor. Most of the smart money is zeroing in on Mauricio Minas as being the most likely candidate to step into the C-suite.

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