Malcolm CasSelle Brings Game Skins and Cryptocurrency Together With Innovative Marketplace Company Wax

Malcolm CasSelle is bringing together game skins and cryptocurrency like never before. In the world of gaming, game skins can be seen as a prized possession for any player. Some game skins are so prized that they can be used as currency. Mr. Casselle’s company Wax (Worldwide Asset eXchange) allows players to tie their gaming assets, with a cryptocurrency, through a process known as tokenization.

So how does the process of transferring virtual assets work on the Wax platform? It’s really simple, the assets are exchanged by users known as Transfer Agents who are in turn monitored by a group known as a Guild. The overall system is managed by a rating system which holds everyone accountable on the Wax platform. Together, this secure system allows players to acquire, sell, and transfer game skins as easily as trading in a cryptocurrency.

The brains behind Wax, Malcolm CasSelle has a long history of supporting innovative companies. Educated at MIT and Stanford, Mr. CasSelle was an early stage investor in tech giants including Zynga, Facebook as well as many Bitcoin-related firms.

Mr. CasSelle’s involvement in the gaming world began in 2012 when he was named CEO of Xfire, a social platform for gamers. After five years of experience in the gaming arena, Mr. CasSelle became president of the Worldwide Asset eXchange in 2017.

As cryptocurrencies continue to become accepted as by more and more users and companies, Wax will most likely gain more acceptance in the gaming community. Mr. CasSelle’s continued involvement in Wax will ensure that the exchange will perform as a top-level platform.

Looking forward, Wax will seek to expand beyond the world of virtual assets. In fact, one of Mr. CasSelle’s visions is to tie the exchange to physical assets. As Wax masters the transfer of non-physical assets, the company will be well positioned to expand into the physical world.

Talk Fusion Helps With the Marketing of a Rebrand

Huffington Post has been rebranded and is now known as simply Huffpost. In order to make sure that any rebranding is successful, it has to be followed by marketing efforts so that customers do not become confused. Talk Fusion CEO Bob Reina is heavily involved with marketing. It is fitting that he is involved because he is a regular contributor to the publisher. He has written a lot about the topic of marketing and Talk Fusion. Therefore, he has the opportunity to show how well it works for the publisher. The good news is that he has shown it to be very effective.

 

Marketing is one of the most important aspects of any business of any size. Without marketing, all of the business would eventually die out. Many business owners may find marketing to be very hard and tricky. However, those who know the channels to go through will have an easy time marketing. One thing that can be said about marketing is that it is a social endeavor and is meant to bring forth awareness of the company that is being marketed. Another thing with marketing is that this is the chance to build a good image of the company that is going to attract customers.

 

Online, it can be very hard to market with images, especially with email. Talk Fusion makes it easier to communicate the images that they want to use to the customers that are on their email list. One of the reasons that images and video is very important to marketing is that customers need to see what is being marketed to them so that they will be able to know whether or not the product is going to be beneficial to them. Talk Fusion solves this problem for the online marketing customer who is trying to get his business off the ground. Learn more: http://www.huffingtonpost.com/author/bobreinatalkfusion-704